Source: News24 (Extract)
Posted: May 4, 2023

If you are a cat parent then you’re probably nodding your head when we talk about the term ‘cattitude’ – this is the attitude that cats have; and even if you’re not, it only takes watching a few cat videos on social media to see what we’re talking about.

It’s their confidence, their independence, their keen interest in everything playful like empty boxes and brown paper bags, and sometimes their aloofness and utter disregard for our presence that gets us humans all intrigued.

Pamper, one of South Africa’s leading cat food brands, has announced its brand relaunch with new packaging design to reflect the brand’s commitment to quality and innovation. The new packaging features a modern design showcasing the brand’s bold colours and a playful new logo and tagline “Bring Out Their Cattitude”.

The relaunch also sees an introduction of a new range of cat treats to the Pamper brand. The new treats offer cats a nutritious and delicious snack they will love, bringing out their “cattitude”. The new treats have a range of high-quality ingredients, including real meat, vitamins, minerals, immune boosters and antioxidants, designed to meet the nutritional needs of cats.

“We are thrilled to relaunch the Pamper brand with our new look packaging design and new treats range that was a gap in our product offering,”. We have worked hard to create a product that not only meets the nutritional needs of cats but also offers them a delicious and satisfying treat. We are confident that pet owners will love our new look and that their furry babies will love the treats even more – this highlights our commitment to giving our best through each product to ensure every cat lives it’s best life.” said Maxwell Kungwimba – Marketing Manager for Cat Food Portfolio at Pamper.

Now, pet owners can spoil their feline friends with irresistible Royal Chews daytime treats in either Fish & Cheese or Chicken & Cheese Flavours. The treats are loaded with essential vitamins and minerals to help boost cat’s immune function and can be enjoyed by cats of all ages.

Royal Fishies Salmon Flavoured Biscuit Treats and Royal Fishies Original Flavoured Biscuit Treats are loaded with 22% protein, omega 3, and vitamins, making them the perfect reward for furry friends, while Royal Fishies Catnip Flavoured Biscuit Treats provide the natural high induced by ingesting catnip and are packed with vitamins and minerals that boost vitality. With so many choices, there’s sure to be a flavour that even the fussiest of felines will love.

Pamper’s relaunch comes at a time when more pet owners are looking for high-quality and nutritious food for their pets. The brand’s commitment to using only the best ingredients and creating a visually appealing product will surely resonate with pet owners nationwide. With the new Pamper semi-moist and biscuit treat range, cat owners can be sure that they are providing their pets with the best possible nutrition between playtime and meals.